Europe's Top Fintech Platforms and Their KPIs

Europe's Top Fintech Platforms and Their KPIs

Europe's Top Fintech Platforms and Their KPIs

Fintech (financial technology) is booming in Europe, with innovative platforms disrupting traditional financial services. 

Here's a look at some of the top European Fintech platforms and the key performance indicators (KPIs) they track:

Fintech PlatformArea of FocusKey Performance Indicators (KPIs)
Klarna (Sweden)Buy Now, Pay Later (BNPL)- Gross Merchandise Value (GMV) processed - Number of active users - Transaction approval rate - Net Promoter Score (NPS)
Adyen (Netherlands)Payments processing- Transaction volume - Revenue growth - Merchant acquisition rate - Customer churn rate
Revolut (UK)Neobanking and challenger bank- Number of active users - Account growth rate - Average revenue per user (ARPU) - Customer satisfaction score
N26 (Germany)Neobanking and challenger bank- Number of new accounts opened - Deposit growth - Loan origination volume - Customer acquisition cost (CAC)
SumUp (Germany)Mobile Point-of-Sale (mPOS) solutions- Number of processed transactions - Total Payment Volume (TPV) - Active merchant base - Customer retention rate

Understanding the KPIs:

  • Gross Merchandise Value (GMV): The total value of goods or services sold through a platform like Klarna's BNPL service.
  • Number of Active Users: Tracks user engagement with the platform.
  • Transaction Approval Rate: Measures the efficiency of Klarna's BNPL approvals.
  • Net Promoter Score (NPS): Indicates customer satisfaction and loyalty towards Klarna.
  • Transaction Volume: The total number of transactions processed by Adyen.
  • Revenue Growth: Measures Adyen's financial performance.
  • Merchant Acquisition Rate: Tracks Adyen's success in attracting new merchants.
  • Customer Churn Rate: Indicates the percentage of customers who stop using Adyen's services.
  • Average Revenue per User (ARPU): Measures the average revenue generated per Revolut user.
  • Deposit Growth: Tracks the increase in customer deposits within Revolut.
  • Loan Origination Volume: Measures the total amount of loans Revolut facilitates.
  • Customer Acquisition Cost (CAC): Tracks the cost of acquiring new N26 customers.
  • Total Payment Volume (TPV): The total value of transactions processed through SumUp's mPOS solutions.
  • Customer Retention Rate: Measures the percentage of merchants who continue using SumUp's services.

It's important to note that these are just a few examples, and KPIs can vary depending on the specific Fintech platform and its business model.

This table provides a glimpse into the metrics that these leading European Fintech platforms use to gauge their success and growth.

Europe's Top Fintech Platforms and Their KPIs

The Competitive European Fintech Landscape

While the table highlights some top players, Europe's Fintech scene is a dynamic and competitive one. Here's a look at some key trends:

  • Market Specialization: Many Fintech platforms focus on specific niches like wealth management (Nutmeg, UK), SME lending (Funding Circle, UK), or cryptocurrency trading (Bitstamp, Luxembourg). This specialization allows them to cater to specific customer needs and compete more effectively.
  • Open Banking: Regulations like PSD2 (Payment Services Directive 2) are driving open banking initiatives, allowing Fintechs to access customer financial data securely with consent. This opens doors for innovative financial products and services.
  • Consolidation: As the market matures, we might see consolidation among Fintech players. Mergers and acquisitions can help them expand their offerings, reach new customer segments, and gain a competitive edge.

The Future of European Fintech

The European Fintech landscape is poised for continued growth, driven by:

  • Technological advancements: Artificial intelligence (AI) and blockchain technology are expected to play a significant role in shaping the future of Fintech. AI can personalize financial services, while blockchain can enhance security and transparency.
  • Increased mobile adoption: The growing use of smartphones will further fuel the adoption of mobile-based Fintech solutions, making financial services more accessible and convenient.
  • Regulatory support: Governments across Europe are increasingly recognizing the potential of Fintech and enacting supportive regulations to foster innovation.

With these factors at play, European Fintech is expected to play a crucial role in transforming the continent's financial landscape, offering greater convenience, efficiency, and choice to consumers and businesses alike.

Challenges Faced by European Fintech

While the future looks bright for European Fintech, there are still challenges to overcome:

  • Regulatory Uncertainty: Regulatory frameworks across Europe can be fragmented, making it difficult for some Fintech platforms to operate seamlessly across borders.
  • Cybersecurity Threats: As Fintech platforms handle sensitive financial data, robust cybersecurity measures are crucial to protect against cyberattacks and data breaches.
  • Competition from Incumbents: Traditional financial institutions are increasingly investing in their own digital offerings to compete with Fintech players.
  • Financial Inclusion: Ensuring that everyone has access to and can benefit from Fintech solutions remains a challenge, especially for underserved communities.


Europe's Fintech sector is a thriving ecosystem with immense potential to reshape the financial services industry. By focusing on innovation, collaboration, and addressing key challenges, European Fintech can continue to empower consumers, businesses, and drive economic growth across the continent.

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